The Greatest Game Ever Played
Harry Vardon, Francis Ouimet, and the 1913 U.S. Open that changed golf forever
Caddie Boy is a functional energy pouch built for the golf course — caffeine for alertness, L-theanine for a calm, steady stroke, electrolytes and B-vitamins for the round. No nicotine, no tobacco, no can to nurse. Just pop one in and find your flow.
The Idea
Somewhere around the 13th tee, the usual options stop working. The energy drink that fired you up on the front nine has your hands buzzing over a four-footer. The cart cocktails slow the walk and cloud the read. And plain willpower runs out right about when the match gets interesting.
Caddie Boy is the mindful way to play: a small pouch you tuck between your cheek and gum, built from ingredients chosen because they actually absorb that way — and actually help a golfer.
Inside the pouch
Every ingredient in a Caddie Boy pouch is there because it works through the cheek lining and does a specific job on the course.
The workhorse. Absorbs quickly through the cheek, so alertness arrives in minutes — energy for the tee shot, not a spike and a crash by the turn.
Caffeine's best friend. The amino acid from tea that smooths out the jitters and keeps your hands quiet over the ball — calm focus, steady putting stroke.
Small ions that absorb cleanly. Your hydration story for four hours in the sun — the minerals you sweat out, put back as you go.
The energy-support backbone of the stack. B12 and B6 help turn fuel into steady, usable energy.
Sweetened with xylitol, so a round of pouches is far kinder to your teeth than
a round of energy drinks.
And what's not in it matters just as much: no nicotine, no tobacco.
The lineup
The flavors borrow from the drinks golfers already love — the ones mixed at the turn and on the 19th hole — worked into a convenient pouch. Tap a tin for its story.
The Transfusion lived at clubs like Winged Foot for decades before it had a name. Our flagship tin, in fairway green — the flavor of golf, in a pouch.
The King ordered it so often that the drink took his name and never gave it back. Our tan tin is a tribute to the King: familiar, unpretentious, and exactly right for an afternoon round.
In the town of Tequila, Mexico, Don Javier Delgado Corona poured the first Paloma at his bar, La Capilla. Paloma means dove, and it's Mexico's favorite cocktail. Our reddish pink tin: bright and built for refreshment.
How it works
Tuck one pouch between your cheek and gum before the first tee. Nothing to mix, shake, or refrigerate.
The stack absorbs through the cheek lining and gets to work within minutes — calm, jitter-free focus as you find your rhythm.
No crash, no spit, no can. Steady composure down the stretch.
Why "Caddie Boy"
The name is a nod to the kids on the bag — the original mindful golfers, reading greens and carrying the game long before rangefinders. Giving back is in the business plan from day one, not bolted on after launch: a portion of every tin is earmarked for two causes close to the game.
Golfers look out for their foursome. We're lining up a men's-health partner — mental health and suicide prevention front and center — to receive a share of proceeds from every tin.
Full college scholarships for young caddies are the most on-brand cause a brand named Caddie Boy could carry. A second share of proceeds is reserved for exactly that.
Reading list
Nine books that'll make you think different about the game.
Click any book to shop our affiliate bookstore.
Harry Vardon, Francis Ouimet, and the 1913 U.S. Open that changed golf forever
A mystical round at Burningbush that'll change how you see the game
Mental game wisdom from a sports psychologist who works with pros
Quiet the mind, trust the body — the classic on golf psychology
Timeless wisdom from golf's most beloved teacher
How the best in the world think their way around the course
The mental game bible — Rotella's guide to playing fearless golf
Reilly loops for the famous and infamous — hilarious and heartfelt
The cult golf novel — a hilarious quest for the perfect round
Launching soon at caddieboy.shop
The first run is limited. Founding list members get first access in signup order, founding-member pricing, and launch news before anyone else.